In the midst of the ongoing presidential elections in Turkey, President Recep Tayyip Erdogan’s recent use of a slogan “Kafayı yersin” or “You will get high” has sparked controversy among critics who accuse him of trying to appeal to a younger demographic. The phrase, which roughly translates to the effects of a high dose of something, particularly drugs, is seen as an attempt by Erdogan to connect with a younger audience in a bid to secure re-election.
The slogan has been seen as a misstep by Erdogan’s campaign, given the country’s struggles with substance abuse. Critics argue that it reflects poorly on Erdogan and undermines his efforts to promote a strong anti-drug stance. “His attempts to use slang and connect with a younger audience are seen as insincere and an attempt to buy votes,” said Dr. Cagla Zeytin, a leading Turkish sociologist.
The phrase in question was used by Erdogan in a speech in the predominantly conservative city of Konya last week. “Kafayı yersin,” he said, in reference to the potential benefits of his economic policies. However, the phrase quickly went viral and sparked a wave of memes on social media, many of which depicted Erdogan in a state of inebriation or under the influence of substances.
Supporters of Erdogan argue that the slogan was taken out of context and that the president was merely using a colloquial expression to emphasize his economic plans. “This phrase has nothing to do with substance abuse, it’s a figure of speech used by Turks to say that they will feel an improvement with Erdogan’s policies,” said Omer Faruk Senturk, a Turkish journalist.
However, opponents of Erdogan point to his track record on substance abuse as a major reason why his use of the phrase is so problematic. “Turkey has one of the highest rates of addiction in the world and Erdogan’s policies have done little to address this problem,” said Aydin Karahan, a human rights activist.
Erdogan’s use of the phrase has put his campaign under pressure to adapt to changing times and connect with a younger audience. As the presidential elections approach, Erdogan’s team will likely face scrutiny over their attempts to appeal to the growing number of Turkish voters in the 18-35 age bracket.
