Proposed ATF Rule Could Bolster Online Gun Sales, Benefit Trump Jr.’s Firm

A proposed regulation by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) could significantly boost online gun sales and potentially benefit GrabAGun, a company where Donald Trump Jr. serves as a shareholder and board member. According to a Reuters report, the proposed rule would permit licensed firearms dealers to ship guns directly to in-state buyers’ homes under certain conditions.

The proposal, part of 34 deregulatory measures introduced by the ATF following President Trump’s 2025 executive order expanding gun access, would require dealers to conduct an online identity verification of buyers, perform a background check, and wait seven days before shipping the firearm. Additionally, local law enforcement would be notified of the pending delivery. This would replace the current requirement for most online buyers to collect firearms in person from licensed dealers.

Supporters of the proposal argue that it would increase convenience for online buyers and reduce the burden on in-person sales. However, opponents remain skeptical, citing concerns over safety and the potential for firearms to fall into the wrong hands.

A spokesperson for Donald Trump Jr. stated that he had no involvement in the proposal and was unaware of the rule’s existence until it was reported in the media. GrabAGun CEO Marc Nemati echoed this sentiment, stating that neither he nor Trump Jr. had knowledge of the impending rule change. However, Nemati acknowledged that the company could benefit if the proposal is finalized and implemented.

Nemati’s comments highlight the potential for GrabAGun to capitalize on the proposed rule change. As a licensed firearms dealer and online retailer, GrabAGun would be well-positioned to take advantage of the increased convenience and streamlined sales process if the proposal is adopted.

The proposal is currently in a public comment period, allowing the public to review and respond to the proposed regulation. If adopted, the rule change could be implemented in the near future. However, it is still unclear whether the proposal will be revised or withdrawn before any final implementation. A spokesperson for the ATF has not commented on a potential timeline for the proposal’s implementation.